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DESCRIPTION:The first of three PR Boot Camps designed to assist club Rota
 rians in marketing your events\, working with other Area clubs and promot
 ing your club and Rotary as we get ready to celebrate the final case of po
 lio and the 100th anniversary of The Rotary Foundation. You can also regis
 ter now for the other PR Boot Camps:  Clubrunner on October 15 and Facebo
 ok / Social Media on November 5. The Boot Camps will include facilitated d
 iscussion and hands on small group project where you will work with other 
 members of your club and Area.  Participants are asked to bring a laptop 
 or other network capable device to each Boot Camp. The Boot Camps will be 
 held in the beautiful new facilities of the Silver Reef Casino Hotel with 
 workstations and full internet access.  Lunch and snacks are included in 
 the $30 US registration fee. Here is the preliminary draft agenda of topic
 s for the PR/Marketing Boot Camp: Public Image Boot Camp: Marketing 8:00 -
  8:30        Registration 8:30 – 8:45       Welcome and I
 ntroduction 8:45 - 9:15        Personalizing the Rotary Story 9:15 
 - 9:45        Developing a strategy for Rotary           
               using the 4 P’s of Marketing 9:45 -10:15  
      Hands on Practice 10:15 - 10:30     Coffee Break 10:30 - 11
 :15     Understanding your Audience 11:15 - 11:30     Hands on P
 ractice 11:30 - 12:15     Delivering the Rotary message to      
                     engage your audience 12:15 - 1:00 
       Lunch 1:00 - 1:15        Review of morning topics 1:15
  - 2:00        Delivering the Rotary message           
               (cont’d) 2:00 - 2:15        Hands On 
 Practice 2:15 - 2:30        Review\, Homework\, Preview of    
                      ClubRunner/Facebook & Social Med
 ia                         sessions on October 15 a
 nd                          November 5. 
DTEND:20160910T213000Z
DTSTAMP:20261108T074323Z
DTSTART:20160910T153000Z
LOCATION:Silver Reef Casino Hotel
SEQUENCE:1
SUMMARY:PR Boot Camp 1:  Marketing & Strategic Planning
UID:05b98a5a-485a-4451-949a-4331498fa5f4
X-ALT-DESC;FMTTYPE=text/html:<p style="text-align: justify\;"><span style="
 font-family: tahoma\,geneva\,sans-serif\;"><span style="font-size: 18px\;"
 >The first of three PR Boot Camps designed&nbsp\;to assist&nbsp\;club Rota
 rians&nbsp\;in marketing your events\, working with other Area clubs and p
 romoting your club and Rotary as we get ready to celebrate the final case 
 of polio and the 100th anniversary of The Rotary Foundation.<br />\n<br />
 \nYou can also register now for the other PR Boot Camps:&nbsp\; <a href="h
 ttp://portal.clubrunner.ca/50004/Event/pr-boot-camp-2---clubrunner">Clubru
 nner on October 15</a> and <a href="http://portal.clubrunner.ca/50004/Even
 t/pr-boot-camp-3---facebook---social-media">Facebook / Social Media on Nov
 ember 5</a>.<br />\n<br />\nThe Boot Camps will include facilitated discus
 sion and hands on small group project where you will work with other membe
 rs of your club and Area.&nbsp\; Participants are asked to bring a laptop 
 or other network capable device to each Boot Camp.<br />\n<br />\nThe Boot
  Camps will be held in the beautiful new facilities of the Silver Reef Cas
 ino Hotel with workstations and full internet access.&nbsp\; Lunch and sna
 cks are included in the $30 US registration fee.</span><br />\n<br />\n<sp
 an style="font-size: 18px\;">Here is the preliminary draft agenda of topic
 s for the PR/Marketing Boot Camp:</span></span><br />\n<br />\n<br />\n<sp
 an style="font-size: 18px\;"><span style="font-family: tahoma\,geneva\,san
 s-serif\;"><strong>Public Image Boot Camp: Marketing</strong></span></span
 ></p>\n\n<p><span style="font-size: 18px\;"><span style="font-family: taho
 ma\,geneva\,sans-serif\;">8:00 - 8:30&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&n
 bsp\;&nbsp\;&nbsp\;Registration</span></span></p>\n\n<p><span style="font-
 size: 18px\;"><span style="font-family: tahoma\,geneva\,sans-serif\;">8:30
  &ndash\; 8:45&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;Welcome and
  Introduction</span></span></p>\n\n<p><span style="font-size: 18px\;"><spa
 n style="font-family: tahoma\,geneva\,sans-serif\;">8:45 - 9:15&nbsp\;&nbs
 p\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; Personalizing the Rotary Story</spa
 n></span></p>\n\n<p><span style="font-size: 18px\;"><span style="font-fami
 ly: tahoma\,geneva\,sans-serif\;">9:15 - 9:45&nbsp\;&nbsp\;&nbsp\;&nbsp\;&
 nbsp\;&nbsp\;&nbsp\; Developing a strategy for Rotary<br />\n&nbsp\;&nbsp\
 ;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nb
 sp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;
  using the 4 P&rsquo\;s of Marketing </span></span></p>\n\n<p><span style=
 "font-size: 18px\;"><span style="font-family: tahoma\,geneva\,sans-serif\;
 ">9:45 -10:15&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;Hands on Pra
 ctice</span></span></p>\n\n<p><span style="font-size: 18px\;"><span style=
 "font-family: tahoma\,geneva\,sans-serif\;">10:15 - 10:30&nbsp\;&nbsp\;&nb
 sp\;&nbsp\;&nbsp\;Coffee Break</span></span></p>\n\n<p><span style="font-s
 ize: 18px\;"><span style="font-family: tahoma\,geneva\,sans-serif\;">10:30
  - 11:15&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;Understanding your Audience</sp
 an></span></p>\n\n<p><span style="font-size: 18px\;"><span style="font-fam
 ily: tahoma\,geneva\,sans-serif\;">11:15 - 11:30&nbsp\;&nbsp\;&nbsp\;&nbsp
 \;&nbsp\;Hands on Practice</span></span></p>\n\n<p><span style="font-size:
  18px\;"><span style="font-family: tahoma\,geneva\,sans-serif\;">11:30 - 1
 2:15&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;Delivering the Rotary message to<br
  />\n&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\
 ;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nb
 sp\;&nbsp\;&nbsp\;&nbsp\; engage your audience </span></span></p>\n\n<p><s
 pan style="font-size: 18px\;"><span style="font-family: tahoma\,geneva\,sa
 ns-serif\;">12:15 - 1:00&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;L
 unch</span></span></p>\n\n<p style="margin-left: 5pt\;"><span style="font-
 size: 18px\;"><span style="font-family: tahoma\,geneva\,sans-serif\;">1:00
  - 1:15&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;Review of m
 orning topics</span></span></p>\n\n<p style="margin-left: 5pt\;"><span sty
 le="font-size: 18px\;"><span style="font-family: tahoma\,geneva\,sans-seri
 f\;">1:15 - 2:00&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;De
 livering the Rotary message<br />\n&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbs
 p\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&
 nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; (cont&rsquo\;d)</span></s
 pan></p>\n\n<p style="margin-left: 5pt\;"><span style="font-size: 18px\;">
 <span style="font-family: tahoma\,geneva\,sans-serif\;">2:00 - 2:15&nbsp\;
 &nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;</span></span><span style
 ="font-size: 18px\;"><span style="font-family: tahoma\,geneva\,sans-serif\
 ;">Hands On Practice</span></span></p>\n\n<p style="margin-left: 5pt\;"><s
 pan style="font-size: 18px\;"><span style="font-family: tahoma\,geneva\,sa
 ns-serif\;">2:15 - 2:30&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&n
 bsp\;Review\, Homework\, Preview of<br />\n&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nb
 sp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;
 &nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; ClubRunner/Facebo
 ok &amp\;&nbsp\;</span></span><span style="font-size: 18px\;"><span style=
 "font-family: tahoma\,geneva\,sans-serif\;">S</span></span><span style="fo
 nt-size: 18px\;"><span style="font-family: tahoma\,geneva\,sans-serif\;">o
 cial Media<br />\n&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;
 &nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbs
 p\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; sessions on October 15 and&nbsp\;<br />\n&
 nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp
 \;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&n
 bsp\;&nbsp\;&nbsp\;November 5</span></span>.</p>\n
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